What I Learned About Marketing from My Cat

Photo by Borna Bevanda on Unsplash

Marketing is the art and science of connecting an audience to a brand. It’s so important to businesses that an entire industry has grown to support this fundamental practice. There’s martech (marketing technology), blogs about marketing, and marketing philosophy. It’s so large that there are entire blogs devoted to teaching marketers how to market, and those blogs themselves are a form of marketing.

Although much has been written about how to market, trends in marketing, marketing apps, and so on, I think we can simplify it to its basic lessons. And just as the Web adores marketing articles, I believe we can learn a lot from another Internet mainstay: cats.

Cats have several marketing lessons to teach us. Listening to their wisdom might just help you level up your marketing game. (Be sure to thank them later, or they won’t let you forget it.)

Use gentle touches

My cat taps my face every morning to alert me that he is starving and must be fed. Despite the urgency of the situation, he’s never aggressive. He doesn’t punch me in the face to make his demands; he uses gentle touches.

Let this be a lesson to you marketers: Your audience doesn’t want to be punched in the face with your content. Instead, nurture that relationship and gently touch them with great…