How Joss Whedon Made Me a Better Copywriter

Lessons in big damn wordplay

”Curse your sudden but inevitable betrayal!”

“I may be dead, but I’m still pretty.”

“Man, atonement’s a bitch.”

”You have the emotional maturity of a blueberry scone.”

Well, you’re just a regular Hans Christian Tarantino, aren’t you?

”Big damn heroes.”

”I didn’t jump [to conclusions]. I took a tiny step, and there conclusions were.”

I believe the subtext here is rapidly becoming, uh… text.

”I aim to misbehave”

Writer by day, circus artist by night. I write about art, media, culture, health, science, and where they all meet. Join my list: http://eepurl.com/gD53QP

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